Erling Haaland’s recent spotlight came from his presence at the launch event for the new FC24 game by renowned EA Sports in Amsterdam, Netherlands. Standing among football stars like Jude Bellingham, Enzo Fernandez, Vinicius Jr, and Marcus Rashford, the Norwegian striker held a prominent position on the game’s cover.
Unlike his peers, Haaland received special treatment, finding himself at the center of attention on the cover, alongside legendary footballers like Didier Drogba, Luis Figo, Ronaldinho, and famous personalities from the music and entertainment world, including British rapper Stormzy.
But what truly turned heads at the EA Sports event was Haaland’s attire, deviating from the typical dress code. While others sported elegant suits, the young forward donned an eye-catching, all-bright-blue sleepwear set. The outfit proudly displayed the initials “EH” (representing Erling Haaland) embroidered on the front pocket, leaving no doubt that it was indeed a brightly colored pajama set.
This unconventional choice of sleepwear sparked bewilderment, with many wondering what message Haaland intended to convey, especially at a public event. Social media didn’t miss the opportunity to poke fun at the 22-year-old striker, with fans playfully speculating that he might unwittingly become a fashion disaster icon among football stars. Some even jokingly suggested that Manchester City should urgently seek a fashion consultant for their star player, Haaland. Meanwhile, others humorously proposed he return the sleepwear to his grandmother.
Yet, some insightful individuals realized that a prominent football star like Haaland wouldn’t make such a bold fashion statement without reason. As it turns out, there’s a logical explanation behind his consistent appearances in such “eye-catching” sleepwear. Haaland’s wardrobe choice aligns with his lucrative advertising contract with the famous brand Dolce & Gabbana, a deal worth around 2.3 million euros, according to the Daily Mail. This contractual commitment clarifies why Haaland has been frequently spotted in sleepwear adorned with the Dolce & Gabbana label.
In light of this endorsement partnership, Haaland’s fashion choices at public events make perfect sense, proving that he’s not just casually wearing sleepwear but intentionally promoting a brand that’s a significant part of his professional life.